My contribution to our project :Within our project ,we all decided to break up the project individually. We set ourselves the goal of trying to spend as little on the project as possible. With this task in mind ,we wanted to create a campaign which had a strong call to action but was also informative and delivered a message which could be spread across all social media platforms. We took inspiration from campaigns such as #no makeup selfies,ALS ice bucket challenge,#teamtrees and the game face campaigns all used social media platforms to start their campaigns. All these campaigns had a similar thing in common in the fact that they all encourage some form of participation as well as a donation. For example, with the ice bucket challenge you not only had to make a video in which you poured water over yourself you also nominated people to do the challenge. This caused a natural flow of content , this was also measurable through the #alsicebucketchallenge. With the nominations we also got 3 more people to participate who in turn got another 3 people. So, we thought it was essential to have a good slogan for the campaign ,which we came up with “dunk the junk”. I specifically took the call to actions from these campaigns mentioned above. Within our campaign which is based around plastic reduction , we ask people to video themselves throwing a plastic bottle into their recycling bin and to tag others to do the same as well as tagging our Instagram page which would allow us to measure the impressions we received . We found that from our survey which I was in charge of that Instagram was the strongest platform to do this on, we would start off by tagging our friends in an attempt to start the cycle, if we had a budget getting influencers involved would also help and encourage more participation. We felt this would be the most cost-effective way to start a campaign as one of our original goals was to create a campaign which would be sustainable with no budget.
In conclusion my specific contribution to the campaign was based around the goals of the campaign as well as studying other campaigns which we could base our own project around.
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