Google garage was a great exercise which gave a good insight into digital marketing and the different forms it can take. Focusing on SEM and SEO,which for me i knew probably the least about. Search engine marketing or pay per click , can be very beneficial and increase targeted leads it can also take quite a large budget to be effective for a long term and may not leads to people completing purchases and its very important to have researched your keywords to make this tool as effective as possible. In doing this online course and researching on goggle about these topic, i have been targeted by certain advertisements on youtube by companies such as SEMrush. Search engine optimization(SEO), this is all about your ranking within the webpage searches , done correctly this could enable small businesses to rank higher then larger organisation, again this comes down to key terms search, coupling this with long tail search term can help in conversion rates . Long tail search terms can allow for specific terms to be added to your keywords and rank you higher on search results. In conclusion having the knowledge about different forms of targeting ,allowed me to better understand the many different ways you can have a successful advertising campaign and how important defining your key words is to these campaigns.
A successful advertising campaign : what i would consider a successful campaign is a campaign that will not only gather appeal , but will be replicated and may have some sort of hook or encouragement to get involved. For the campaign i would consider a success was the anheiser busch commerical in (1999),called Wasssup. The original first spot of Stone’s Wassup commerical for Budweiser premiered during Monday Night Football, December, 1999. Why i consider this to be such a successful ad campaign as , to this day it is still parodied and brought back into the spot light to this day, It is also one of the very first campaigns that i remember.
. Also, I consider this ad so successful as it was before social media really took off and I can only imagine how more successful it would’ve been with the added element of social media and the ability for it to be shared instantly instead of having to wait to see it on television. Pictured below are some examples of the different versions of this ad.
Senans business blog 